Resume
University of Connecticut Class of 2015
Feb. 2022 -
Social Media Manager:
Boston Celtics
Sept. 2021 - Feb. 2022
Manager, Social Content:
Learfield
• Managed a network of content creators within a matrixed organization that is responsible for producing more than $20 million of content marketing assets in the current FY
• Developed Social+ business objectives and growth strategy to expand to more properties
• Assisted in content development to help local and national properties meet social performance benchmarks to create and renew business opportunities around sponsored social content
• Monitored content creator performance across the board and help them reach objectives
• Acted as the hiring manager for open positions in the program and work to onboard employees
• Routinely tracked and reported on financial performance against company KPIs monthly
• Promoted from Social Content Specialist to Manger of Social Content in September 2021
Nov. 2019 - Sept. 2021
Social Content Specialist:
Learfield/UConn Huskies
• Directed creation of sponsor branded social media content for local property sales staff to drive revenue opportunities for the company and for UConn Athletics
• Successfully raised year-to-year digital impressions by hundreds of thousands for sponsors
• Generated millions of impressions in sponsor make-good activations during the pandemic
• Created content on Twitch and Twitter with Barstool Sports (6M total impressions)
• Assisted in daily management of UConn social media accounts and content distribution
• Designed digital projects and marketing strategies from the ideation through activation
• Acted as a liaison between the UConn Marketing, Video, and Communications departments
• Created custom content that fit the defined voice and tone of each platform
• Evaluated performance analytics and created marketing decks for the purposes of evaluating content performance, fan/follower growth strategies, and improving community engagement
May 2021 - Nov. 2021
Social Media Coordinator
Major League Baseball
• Part-Time Seasonal position in 2021
Created and published team highlight videos (game recaps, weekly recaps, individual player highlights, birthday reels, On This Day highlights, etc.) to every MLB team’s Facebook on game nights
• Published content and moderated each MLB team’s verified Facebook fan groups
• Ideated with social media team to create engaging and entertaining content on MLB platforms
• Assisted MLB teams and MLB Network with photo and video delivery requests
May 2019 - Nov. 2019
Media Relations Assistant:
Boston Red Sox
• Produced (pre and post) Red Sox Game Notes- calculated and researched statistics, edited hitter capsules, pitcher pages, miscellaneous statistics, and formatted for distribution to the media
• Developed, edited, and distributed lineup sheets for the media, posted on lineup boards
• Compiled and produced MLB stat packs to be distributed to clubhouses/media daily
• Updated, edited, organized, and helped produce Season in Review booklet and media guide
• Assisted with the production and distribution of media and fan credentials, operating out of the team’s credential booth and approving/directing media on where to go
• Maintained press box and interview rooms, including media seating and availability of press materials, produces media seat tags and assists with seating placement of media members
• Collected post game audio from press conferences and posted online to MLBpressbox.com
• Compiled and sent Red Sox related news clips to front office and media daily
• Produced and edited Minor League Report, highlighting the organization’s top players
• Directed daily media requests, including interview and baseball information requests
• Drafted, proof-read, edited, and distributed press releases as necessary
• Traveled with the team in August 2019 to work as traveling PR against the New York Yankees
April 2016 - May 2019
Production Assistant:
Boston Red Sox
• Produced (shot, edited, conducted an interview) a four minute video segment detailing the 2016-2017 Fenway Park offseason renovations, which was broadcasted on NESN’s ”The Red Sox Report”
• Created content in the form of video editing, in-game video entertainment such as music videos, trivia bits, and MLB blooper videos, produces content for MLB.com and Red Sox social media pages, creation of promotional content for Sales and Sponsorships departments, graphic design, Photoshop editing, researches baseball information, cuts melts of network broadcasts
• Experience with shooting on SLR, C100, ENG, FS700 and EX1 cameras
• Managed ScorePad computer software that operates all live scoring for every home Red Sox game, controlling multiple videoboards at a time, tracks pitch counts, batter counts, in-game substitutions, count displays and scorelines
Jan. 2012 - Nov. 2019
Replay Technician (PT)
DVSports Inc.
July 2015 - April 2016
Athletic Communications Assistant:
University of Hartford
•Tracked game film and referee calls for various college sports teams across New England
•Marked each foul/violation, reviewed potential missed calls, handled in-game official referee replay review, and worked closely with referees to log and upload game film
•Assisted with replay booth production during the 2019 NCAA Football National Championship game at ESPN Studios in Bristol, CT
•Primary communications contact for assigned sports, handling writing and editing press releases, graphic design and social media communications
•Generated content for the athletics web site, StatCrew operation, produced video packages
•Assisting the Athletic Communications Department on sales list compilations, promotion of new logo, processing ticket orders, PA system, StatCrew Ops., video editing, camera/Tri Caster control